Board of Directors

Our Board of Directors provides strategic guidance and oversight, ensuring our mission aligns with the needs of the Waterloo community.

Our Mission

To enhance and promote the Waterloo experience.

Our Vision

To be Waterloo’s leading voice for destination enhancement, attraction development, and community pride through innovation, collaboration, and expertise.

Executive Committee

President

Joy Briscoe

Top Rank Talent Solutions

Vice President

Cody Vanasse

Provenance Architecture and Design

Treasurer

Lauren Finke

Volunteer Center of the Cedar Valley

Board Members

Sherman Wise

Premier Staffing Inc.

Nick Hedrick

Open Door Hospitality/Bien Venu

Dr. Jared Smith

Waterloo Community School District

Chiquita Loveless

Assistant Dean of Students, UNI



Liaison Members

James Bolger

Waterloo Leisure Services

Jessica Rucker

Main Street Waterloo

Ashley Johnson

Cedar Valley Sports Commission

Driven by Innovation