Who We Are
Experience Waterloo is the Destination Marketing Organization, aimed at promoting & enhancing the Waterloo experience as a destination of choice.
Experience Waterloo aims to serve as Waterloo’s leading voice for destination enhancement, attraction development, and community pride through innovation, collaboration & expertise.
Our goal is to promote Waterloo as a positively unexpected experience, fueled by diversity & authenticity. Waterloo is a revitalizing & reimagined Iowa destination as an entertainment hub in North East Iowa, that is proudly approachable for all.
We take pride in connecting visitors and residents to the experiences that define our community.
Experience Waterloo is a 501c6 organization, governed by 9 voting board members. Experience Waterloo is not a city department, but instead, a separate partner dedicated to showcasing the great facets of Waterloo.
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