Mini Grant Application

Experience Waterloo, on behalf of the City of Waterloo, is accepting grant requests for event-related projects that will have a positive impact on the tourism industry in Waterloo.

Grading Criteria

The hotel-motel tax grants have been established to reach the following goals:

Recognize and support events that have a significant economic impact on Waterloo. (35% of total score)
Support organizations and activities that strengthen the perception of Waterloo. (35% of total score)
Make impactful events possible with financial support from this process. (30% of total score)

Overall scores may be increased when an application demonstrates the following:

Support events that will utilize the Experience Waterloo booking engine.
New events or events that have significant changes from prior year’s event.

** Grants meeting either of the above criteria will have scores increased by 10pts for each category **

Applications should specifically show how the event brings visitors to Waterloo, both for this event, and in the longterm. Grants aren’t intended to provide long-term or operational support but are intended to support marketing and event efforts that help advance the above goals.

Mini Grants

Download Mini Grant Rules

Name of Event/Project

Total Request

Total Project Cost

Organization Information

Contact Information/Background Information

Name of Presenting Organization

Organizational Structure

Other

If you selected 'Other', please specify:

FEIN Number

Contact Person

First Name

Last Name

Check Payable To

Address

Street

Address Line 2

City

State

Zip Code

Contact Phone

Organization Website

Is a member of the Waterloo City Council on your Board of Directors?

How does your organization market to/reach an audience outside of Black Hawk County beyond this event/project?

Have hotel-motel tax grants been received for this project previously?

Event/Project Information

Event/Project Success & Changes

Event/Project Location

Event/Project Date

Please describe the project.

Please describe the primary goal of this event and describe the mechanism for measuring success of the project/event in relation to the primary goal.

Is this a new project or are there significant changes to event from previous years?

If yes, please describe, in detail, how this project explores a new idea, new direction or is innovative? Please describe, in detail, those changes. Examples could include changes in marketing efforts, expansion of the event schedule, etc.

Projected Attendance

What are your expectations for TOTAL attendance?

Mon

Tue

Wed

Thurs

Fri

Sat

Sun

What will be the mechanism for tracking/measuring attendance?

What are your expectations for TOTAL OUT-OF-COUNTY attendance?

Mon

Tues

Wed

Thurs

Fri

Sat

Sun

What will be the mechanism for tracking//measuring out-of-county attendance?

How many attendees will be traveling to Waterloo via air-travel?

Please provide event attendance and hotel use history if applicable.

Where was the event held last year?

What was the previous year’s attendance?

Hotel Info

What are your expectations for TOTAL hotel room night use in Waterloo?

Mon

Tues

Wed

Thurs

Fri

Sat

Sun

Do you have room blocks?

Marketing

What specific marketing will you be doing outside of Black Hawk County for this event/project? Please specify locations, audience size, etc. Please provide information about specific media, schedule, costs, etc.

Use of Grant Funds

Budget information should be as complete as possible.

Total Income

Net Profit (Loss) for the event

Net Profit/Loss

How will grant funds be used?

How will profit (if applicable) be used by the project/organization/business?

Please attach budget information (in an Excel file). Please also provide supporting budget documents and sponsorship packets if available

Accepted file types: xlsx, doc, docx, Max. file size: 15 MB.

Acknowledgment and Signature

I have reviewed this Application for Grant Funds from the City of Waterloo and Waterloo Convention and Visitors Bureau. To the best of my knowledge, the information contained in this application and its attachments is accurate and complete. The Hotel-Motel Tax Grant funds are reimbursement funds for project funding already spent, and are to be used for the express purpose as stated in the Grant Application. I, the undersigned, know full and well that if this program/project does not transpire, recommendation by the Waterloo Convention and Visitors Bureau Board of Directors for funding will be withdrawn. My organization will be responsible for refunding any portion of grant funds already received or for covering the costs for portions of the project that are non-fundable or not stated herein.

Signature

Date

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