Event Grant Application

Experience Waterloo, on behalf of the City of Waterloo, is accepting grant requests for event-related projects that will have a positive impact on the tourism industry in Waterloo from July 1, 2025-December 31, 2025.

The hotel-motel tax grants have been established to reach the following goals:

  1. Recognize and support events that have a significant economic impact on Waterloo. (35% of total score)
  2. Support organizations and activities that strengthen the perception of Waterloo. (35% of total score)
  3. Make impactful events possible with financial support from this process. (30% of total score)

Overall scores may be increased when an application demonstrates the following:

  • New events or events that have significant changes from prior year’s event.

** Grants meeting either of the above criteria will have scores increased by 10pts for each category **

Applications should specifically show how the event brings visitors to Waterloo, both for this event, and in the longterm. Grants aren’t intended to provide long-term or operational support but are intended to support marketing and event efforts that help advance the above goals.

FY 2026 Grants For Events July 1- December 31, 2025

Applications Open March 1-30, 2025

Download Event Grant Rules

Due Date

This grant cycle is due March 31st, 2025 by midnight.

NOTE: You can use the Save & Continue button to come back and complete the form later, but keep in mind the link you receive to do so will expire after 30 days!

Organization Information

Contact Information/Background Information

If you selected 'Other', please specify:

Contact Person

Address

Project Information

Event/Project Success & Changes

What's New

Please Attach

Accepted file types: xlsx, doc, docx, Max. file size: 15 MB.

Acknowledgment and Signature

I have reviewed this Application for Grant Funds from the City of Waterloo and Waterloo Convention and Visitors Bureau. To the best of my knowledge, the information contained in this application and its attachments is accurate and complete. The Hotel-Motel Tax Grant funds are reimbursement funds for project funding already spent, and are to be used for the express purpose as stated in the Grant Application. I, the undersigned, know full and well that if this program/project does not transpire, recommendation by the Waterloo Convention and Visitors Bureau Board of Directors for funding will be withdrawn. My organization will be responsible for refunding any portion of grant funds already received or for covering the costs for portions of the project that are non-fundable or not stated herein.

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