Waterloo Convention Center
The Waterloo Convention Center at Sullivan Brothers Plaza has undergone $10 million in renovations, reimagining nearly 100,000 sq. ft. of flexible meeting space and modern amenities. Located in the heart of Downtown Waterloo, The Waterloo Convention Center offers seamless access to hotels, dining, and shopping for event attendees.
Waterloo Convention Center at Sullivan Brothers Plaza
With just under 100,000 square feet of total space in the heart of Downtown Waterloo, the Waterloo Convention Center features a 19,000-sq ft Exhibition Hall alongside breakout space including four meeting rooms, a conference room, and a dividable ballroom, as well as a multifunctional outdoor space that help make unique experiences for visitors and locals alike.
The Waterloo Convention Center is conveniently located in historic Downtown Waterloo, in walking proximity to hotels, retail shops, restaurants & nightlife.
About the Waterloo Convention Center at Sullivan Brothers Plaza
The Waterloo Convention Center is more than a venue—it’s a destination for unforgettable experiences. Visitors flock here for a wide range of events, from the high-stakes Iowa State Pool and Dart Tournaments to electrifying boxing matches that bring the crowd to their feet. Trade shows, expos, and community celebrations fill the calendar, making the center a hub of activity year-round. Music fans won’t want to miss live concerts from local favorites like B2Wins and the Pork Tornados, each bringing their own energy and entertainment to the stage.
With it's versatile spaces and lively schedule, the Waterloo Convention Center offers visitors a taste of local culture, sports, and entertainment, making every trip to downtown Waterloo an experience to remember.
The Waterloo Convention Center has been transformed by a $10 million floor-to-ceiling renovations.
With nearly 100,000 sq ft of space and sizable investments aimed at improving guest experiences, the Waterloo Convention Center is ready to host your next conference, meeting or special event. Recent Waterloo Convention Center upgrades include:
- a dramatic new main entrance and façade
- modern energy-efficient lighting
- a re-envisioned & modernized lobby space
- updated soft seating throughout
- modernized AV services
- upgraded restrooms
- upgraded concessions
- programmable lighting in both the Exhibit Hall and Ballroom(s)
- programmable exterior lighting
- new digital way-finding features
Room specs & info
| Room
Title | Total Sq Ft | Capacity
[Standing/Seated] |
|---|---|---|
| Exhibition Hall | 19,080 | 2,100 / 1,200 |
| Room 10 | 980 | 196 / 140 |
Room 11/13 | 700 | 117 / 100 |
| Room 12 | 1,728 | 290 / 220 |
| Room 21/23 | 3,984 | 664 / 400 |
| Room 22 | 2,988 | 498 / 373 |
| Room 24/25 | 900 | 150 / 112 |