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Waterloo Hotel-Motel Tax Grants

Experience Waterloo offers grant monies for events and projects that will have a positive impact on the tourism industry in Waterloo, both in the short and long-term. Grants are available to organizations whose events are held in Waterloo, regardless of where the organization itself is based.

Applications can be used for three kinds of proposals or projects:

Visitor Events (draw greater than 50% of attendance from outside Black Hawk County)

Community Events (draw less than 50% of attendance from outside Black Hawk County)

Capital Projects

The grants have been established to:

Drive overnight stays in Waterloo

Support active partners who serve and drive visitors to Waterloo

Support organizations and activities that have a positive impact on Waterloo

Provide seed money for new or innovative ideas/projects

Provide assistance in marketing outside of Black Hawk County

Grant funds may support:

Marketing and advertising

Capital improvements

Honorariums and entertainment

Prize funds

Basic facility rental costs

Event-related safety and security


Other similar projects that help promote visitation to Waterloo

Questions about the grant application process may be directed to Tavis Hall or Lindsay Pieters



FY 2025 Grants For Events July 1, 2024-December 31, 2024

Applications Open March 1-30, 2024

Mini Grants

Destination Development Grants

Capital Grants

Grant Evaluation Forms