Mini Grant Application

Experience Waterloo, on behalf of the City of Waterloo, is accepting grant requests for event-related projects that will have a positive impact on the tourism industry in Waterloo.

The hotel-motel tax grants have been established to reach the following goals:

1. Recognize and support events that have a significant economic impact on Waterloo. (35% of total score)
2. Support organizations and activities that strengthen the perception of Waterloo. (35% of total score)
3. Make impactful events possible with financial support from this process. (30% of total score)

Overall scores may be increased when an application demonstrates the following:

• Support events that will utilize the Experience Waterloo booking engine.
• New events or events that have significant changes from prior year’s event. 
  ** Grants meeting either of the above criteria will have scores increased by 10pts for each category **

Applications should specifically show how the event brings visitors to Waterloo, both for this event, and in the longterm. Grants aren’t intended to provide long-term or operational support but are intended to support marketing and event efforts that help advance the above goals.