To be Waterloo’s leading voice for destination enhancement, attraction development, and community pride through innovation, collaboration, and expertise.
Board of Directors
Our
Mission
To enhance and promote the Waterloo experience.
Vision

Executive Committee
President
Ana Hanish
SingleSpeed Brewing Company
Vice President
John Beckman
Treasurer
Dave Buck
Board Members
C.A. Clark
Miles Partnership
Lauren Finke
Volunteer Center of the Cedar Valley
Joy Briscoe
Waterloo Community Schools
Rosa Grant
John Deere Tractor & Engine Museum
Oksana Grybovych
University of Northern Iowa
Ana Hanisch
SingleSpeed Brewing Co.
Tim Harwood
KXEL Radio/Waterloo Black Hawks
Nick Hedrick
Open Door Hospitality/Bien Venu
Tom Powers
Community Volunteer
Caleb Krecklow
Crossroads Hy-Vee
Dharmendra Patel
Days Inn & Suites
Laura Stammler
Veridian Credit Union
Sherman Wise
Premier Staffing Inc.

Liaison Members
Ray Feuss
Waterloo City Council
Mark Gallagher
Waterloo Leisure Services
Ashley Johnson
Cedar Valley Sports Commission
Sharon Juon
Waterloo City Council
Kim Manning
Cedar Falls Tourism & Visitors Bureau
Jessica Rucker
Main Street Waterloo
Jim Schaefer
Grow Cedar Valley