Event Grant Application

Grading Criteria

Experience Waterloo, on behalf of the City of Waterloo, is accepting grant requests for event-related projects that will have a positive impact on the tourism industry in Waterloo during the second half of fiscal 2023: July 2023-December 31, 2023

The hotel-motel tax grants have been established to reach the following goals:

  1. Recognize and support events that have a significant economic impact on Waterloo. (35% of total score) 
  2. Support organizations and activities that strengthen the perception of Waterloo. (35% of total score)
  3. Make impactful events possible with financial support from this process. (30% of total score)

Overall scores may be increased when an application demonstrates the following:

  • Support events that will utilize the Experience Waterloo booking engine.
  • New events or events that have significant changes from prior year’s event.

** Grants meeting either of the above criteria will have scores increased by 10pts for each category **

Applications should specifically show how the event brings visitors to Waterloo, both for this event, and in the longterm. Grants aren’t intended to provide long-term or operational support but are intended to support marketing and event efforts that help advance the above goals.

Due Date


NOTE: You can use the Save & Continue button to come back and complete the form later, but keep in mind the link you receive to do so will expire after 30 days!