Heartland Conference

Welcome VGM Conference Attendees!

We invite you to explore around Waterloo – PLUS sign-up for Show Your Badge for additional savings around town.

Riverloop Amphitheatre

Downtown Waterloo Highlights

Downtown Waterloo is bursting with pride with its unique museum district, farmers market, locally owned restaurants and top-notch events. Grab your family and friends to

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Trails. Trails. Trails.

Close to nature and close to town. Experience beautiful woods and water ways that lead right to local eateries and breweries. You’ll find plenty of

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Use the Show Your Badge card to enjoy exclusive deals and discounts
at attractions, restaurants, shops, and more!